2012trainingmanual chap2
OTHER GROW WIKI DOCUMENTS: http://wiki.cagreens.org/index.php/Grassroots_Organizing_Working_Group
CHAPTER 2: FIRST STEPS
1. Set your local voter registration goal.
The General Assembly of the Green Party of California agreed to a goal of registering 100,000 new Greens in 2012.
Below are suggested goals for your county based on the percentage of all CA eligible registered voters in your county. If you live in an area that is especially progressive, feel free to increase your goal.
Alameda 9550
Alpine 50
Amador 250
Butte 1550
Calaveras 300
Colusa 50
Contra Costa 3350
Del Norte 150
El Dorado 950
Fresno 1650
Glenn 50
Humboldt 3000
Imperial 150
Inyo 100
Kern 800
Kings 150
Lake 400
Lassen 50
Los Angeles 10000
Madera 250
Marin 2100
Mariposa 150
Mendocino 1950
Merced 700
Modoc 50
Mono 100
Monterey 1100
Napa 800
Nevada 1100
Orange 7600
Placer 1300
Plumas 100
Riverside 2700
Sacramento 4200
San Benito 150
San Bernardino 3000
San Diego 7400
San Francisco 8600
San Joaquin 800
San Luis Obispo 1550
San Mateo 2550
Santa Barbara 1600
Santa Clara 4100
Santa Cruz 3150
Shasta 500
Sierra 50
Siskiyou 200
Solano 850
Sonoma 4550
Stanislaus 750
Sutter 150
Tehama 150
Trinity 150
Tulare 450
Tuolumne 250
Ventura 2450
Yolo 1150
Yuba 150
2. Calculate the number of tabling hours you need to reach your goal.
A volunteer tabler can get 4 to 7 registrations per hour; pick a number in this range and make your initial calculations. In a few weeks, update all your calculations using your actual average number of registrants per hour.
3. Calculate the number of tabling shifts (one person) you need to reach your goal, then the number of tabling-teams (two people) you will need altogether.
A tabling shift comes out to about 2.5 hours of actual "asking time". It's best to send volunteers out in 2-person teams, so divide your single-person tabling shifts estimate by 2 to get the number of tabling- teams you will need.
4. Calculate the number of tabling-teams you need to average per weekend from now to the end of the year, to end up with your total needed tabling-team.
5. Calculate the number of volunteers you need for each weekend Your goal will be to sign up at least this many for each tabling weekend.
6. Calculate how many core volunteers you need.
Core volunteers are highly dedicated registration-getters who will go out often.
Figure you'll need 4 core volunteers for every 100 (single person) tabling shifts you need (or for every 50 tabling teams).
Here's the logic: Applying the 80/20 rule, you can figure that 80% of your tabling shifts will be covered by 20% of your volunteers. Figure, too, that a core volunteer will probably do a shift on two-thirds of the weekends you send people out. For every 100 shifts, 80 will be done by core volunteers. If you have 30 weekends, a core volunteer will work approximately 20 shifts. So you will need 4 core volunteers for every 100 shifts it will take to reach your goal. You can also figure that the remaining 20 shifts will probably be covered by about 15 volunteers who will do 1 or 2 shifts each.
7. Figure out your tabling schedule. Set a date for the first orientation and action.
Start early on Saturdays, with a 10:00 a.m. orientation. Send people out to locations by 10:30. Tabling teams should arrive at headquarters between 2:30 and 3:00 for debriefing.
If your calculations require more than 5 tabling-teams per weekend, you may want to schedule an orientation for Sunday starting around 11:00.
If you find yourself needing more than 10 tabling-teams per weekend, you may want to schedule a second time-slot for Saturday; a 1:30 orientation would be good. But if your operation is getting that big, consider dividing the county up geographically and having someone else run a separate operation.
Consider selecting at least three dates and times to begin your drive. This will allow you to give volunteers multiple options when you invite them to participate.
8. Get blank voter registration cards from the voter registrar's office at the county building.
Sign them out under the name of the Green Party of your county.
9. Identify your volunteer prospects.
Include the following types of Greens in your pool of volunteer prospects:
(1) Current and former Green Party donors
(2) Current and former Green Party candidates and staff
(3) Current and former Green Party volunteers
(4) Greens in your are who are frequent voters. You can find this information on the voter file. If your county Green Party does not have access to your voter file, please contact Marnie Glickman at marnie@cagreens.org and 415.259.7121
10. Write an invitation to your voter registration orientation and action.
Send your invitation in at least two different ways.
(1) By email. If your county Green Party does not have access to your voter file, please contact Marnie Glickman at marnie@cagreens.org and 415.259.7121.
(2) By snail mail. Make postcards.
(3) On your county party's website.
(4) On the state party's website. You can publish the event on the state Green Party's website. Go to http://cagreens.nationbuilder.com/calendar. There is a button at the bottom of the page that allows you to post.
11. Work with Marnie to write and send an email invitation at least two weeks beforehand.
12. Follow up your postcard with a phone call a few days later. Figure that perhaps 3% of your invitees will actually show up for the orientation.
13. Choose your tabling locations.
Major grocery stores, farmer’s markets and other high- traffic areas are prime spots.
Look in the yellow pages; call all the local supermarkets and get the names and addresses of their regional managers.
Send each regional manager a letter stating your intention to send trained volunteers to do voter registration at their markets (list the locations) on weekends. This is merely a courtesy; you have a constitutional right to register voters at these places.
Put a copy of the relevant letter in with the materials sent to each tabling location; if a store manager tries to chase your volunteers away, it's handy for your volunteers to be able to drop the boss's name.
14. Find and equip ironing boards.
How many tabling teams will you send out at once? Get this many ironing boards plus a couple extras.
Equip each ironing board with:
(a) At least 6 clipboards; rubberband 20 registration forms and some literature to each clipboard. (b) A coffee can (bolt it to the table) decorated to say "Donations to help build the Green Party". (c) A nice, big, easily-readable sign saying "Register to Vote - Green Party". Hang the sign from the front of the ironing board. (d) A bungie cord, or rocks, to hold down your literature. (e) 7 or 8 pens that work. (f) A volunteer sign-up sheet. Most volunteers will register (and be coded as volunteers on their registration forms); but some non-citizens, folks under 18, and an occasional felon who is not eligible to vote may wish to volunteer. They should sign up on this sheet.
