GPCA Budget FY2011-2012 Income Narrative
I Income
Goal: Raise funds effectively, efficiently and in compliance with the law.
Tactics
(1) Review existing GPCA donor database application, research and make changes where necessary to ensure management functions such as financial reports, de-duping of records and easy online data entry.
(2) Review and learn applicable federal, state and local political law.
(3) Organize periodic FPPC trainings for GPCA members in coordination with FPPC staff.
1-1 Clearinghouse Sales
1-2 Donation
1-2-1 Mail Sustainers
1-2-2 Miscellaneous
1-2-3 Resolicitation Mailings
1-2-4 Sustainer
1-2-5 Prospect Mailings
1-3 Dues
1-4 Events
1-5 GPUS Revenue Sharing 2011-12
1-6 GPUS Revenue Sharing (past years owed to GPCA)
1-7 Green Focus Sales
1-8 Interest Income
1-9 County Plenary Repayment (Return of Loans (GPCA Plenaries)
1-10 Major Donor (Green 2012) Fiscal year 2011-2012 income projection = $50,000
Tactics
(1) Conduct phone and in-person meetings with all major donors.
(2) Re-solicit all major donors by phone or in-person.
(3) Ask all major donors to identify new major donor prospects.
(4) Conduct phone and in-person meetings with GPCA Greens who can help identify new major donor prospects.
(5) Develop “Why donate?” flyer for major donors.
Note
This requires paying for contact management software.
1-11 Telemarketing (Green 2012) Fiscal year 2011-2012 income projection = $8,000
Tactics
(1) Research, interview, hire, train and manage telemarketing firm that uses predictive dialing.
(2) Develop telemarketing materials
(3) Consult with Messaging Group regarding these tasks.
Goal 4-4: Develop fundraising events program
1-12 Events (Green 2012) Fiscal year 2011-2012 income projection = $5,000
Tactics
(1) Create annual Bay Area fundraising event.
(2) Create annual Los Angeles fundraising event.
(3) Create annual events program for county councils.
(4) Develop event invitation template.
1-13 Online (Green 2012)
Fiscal year 2011-2012 income projection = $40,000
Tactics
(1) Develop quarterly email solicitations.
(2) Develop online fundraising materials.
(3) Consult with Finance Committee and Messaging Group regarding these tasks.
Note
This is dependent on a redesign of the GPCA website. It also requires migration of our site to a content management system with team publishing.
1-14 Direct Mail (Green 2012) Fiscal year 2011-2012 = $15,000
Tactics
(1) Write quarterly donor re-solicitation letters.
(2) Write annual donor prospect letter.
(3) Develop direct mail materials.
(4) Consult with Finance Committee and Messaging Group regarding these tasks.
1-15 Merchandise (Green 2012) Fiscal year 2011-2012: $2,000
Tactics
(1) Design and sell GPCA button.
(2) Design and sell GPCA sticker.
(3) Design and sell GPCA t-shirt.
(4) Explore prospects for bi-lingual materials; consider shopping bags.
